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PRIVACY AND COOKIES POLICY

We’re working hard to bring you little delights every day. Looking after the personal data you share with us is a hugely important part of this. We want you to feel confident that your data is safe and secure with us and understand how we use it to provide you with a better and more personalized shopping experience.

What This Policy Covers

We, Shop2go (referred to in this policy as “Shop2go ,” “we,” or “us”), are committed to doing the right thing when it comes to collecting, using, and protecting your personal data. That’s why we’ve developed this privacy and cookies policy (“Policy”), which:

  • Outlines the types of personal data that we collect.
  • Explains how and why we collect and use your personal data.
  • Details when and why we share personal data with third parties.
  • Clarifies the rights and choices you have regarding your personal data.

We offer a wide range of products and services, and we want you to understand what this Policy covers.

When This Policy Applies

This Policy applies to you if you use our services (referred to in this Policy as “our Services”). Using our Services includes:

  • Shopping with us in our stores or through Shop2go , or using any of the websites (“our Websites”) or mobile applications (“Our Mobile Apps”) where this Policy is posted.
  • Being a member of the Shop2go  loyalty program.
  • Signing up for electronic direct marketing communications, such as newsletters you receive from us via email or SMS.
  • Signing up for membership through our app or website, or participating in surveys, competitions, or events organized by us.

This Policy also applies if you contact us or we contact you regarding our Services. Parts of this Policy apply to our store CCTV systems when they capture footage of you.

Some areas of our business and our Affiliates (defined below) may need to collect and use personal data to provide their products and services. They have their own privacy policies to explain how they handle personal data when you interact with them or use their products or services.

Our Websites or Mobile Apps may contain links to other websites operated by other organizations, each with its own privacy policies. Please read their terms and conditions and privacy policies carefully before providing personal data, as we are not responsible for those organizations’ policies.

We process your personal data in accordance with the Personal Data Protection Act 2010.
In this Policy, "Affiliates" refers to our subsidiaries and related companies, as well as our ultimate holding company and its subsidiaries and related companies, which may be based in or outside Malaysia.

Personal Data We Collect

This section describes the personal data we may collect when you use our Services and additional data we may receive from other sources.

All requested information is mandatory unless otherwise stated. Failure to provide mandatory information may result in us being unable to:

  • Provide you with our Services.
  • Process your request.

Information You Provide When Registering for Our Services:

  • Personal details, including your NRIC, postal and billing addresses, email addresses, phone numbers, date of birth, and title.
  • Details related to your membership in any of our loyalty programs.
  • Account login details, such as your username and chosen password.

Data We Collect When You Shop or Use Our Platforms:

  • Details about your online purchases (e.g., what you bought, when, where, and payment method).
  • Information about your browsing behavior on our Websites and Mobile Apps, including when you click on our ads (even on other websites).
  • Device-related data, such as make, model, operating system, IP address, browser type, mobile identifiers, and session data.

Data From Using Shop2go Rewards:

  • Transaction details, including in-store and online purchases that earn Shop2go points, and use of coupons and vouchers with us, our Affiliates, or Partners.

Data Collected During Interactions:

  • Information you provide when contacting us about our Services (e.g., name, contact details).
  • Details of promotional emails or communications you open.

How and Why We Use Personal Data

This section explains how and why we process personal data:

  • To Make Our Services and Membership Rewards Available to You:
    • Managing your Shop2go account.
    • Processing your orders and refunds.

Why Do We Process Personal Data This Way?

We process your personal data for the following purposes:

Managing Your Account and Providing Services

  • To manage your customer accounts and fulfill your requests for goods and services, including handling orders and refunds.
  • To provide you with Shop2go statements, including details of points, vouchers, and/or coupons you’ve earned as a loyal customer.

Improving Day-to-Day Operations

  • Websites and Mobile Apps: We use cookies and similar technologies to enhance your experience.
    • Some cookies are necessary for full functionality, while others can be disabled (though this may impact your experience). Refer to the Cookies section below for more information.
  • Development and Research: To improve our product range, services, IT systems, stores, and communications through market research and internal development.

Detecting and Preventing Fraud

  • Monitoring the usage of our services to prevent fraud, crime, and misuse, ensuring safe and compliant use of our services.

Personalizing Your Experience

  • Analyzing your browsing behavior and purchase history to create personalized offers, services, and communications.
  • Sending relevant marketing communications (e.g., emails, SMS, push notifications, social media, or WhatsApp) tailored to your interests.
  • Allowing you to manage marketing and advertising preferences, including cookie settings and behavioral advertising choices.

Market Research and Surveys

  • Inviting you to participate in surveys, reviews, and other research to improve our services and tailor promotions. Participation is optional, and opting out will not affect your service access or loyalty scheme.

Customer Interaction

  • Contacting you regarding our services via various channels (phone, email, social media) to address your queries or inform you of changes to policies or terms.

Promotions and Competitions

  • Managing your participation in promotions and competitions, including those run in collaboration with partners.

Resolving Disputes and Handling Complaints

  • Using personal data to address complaints, disputes, or claims, which may involve incidents at our stores or dissatisfaction with purchases. In some cases, medical reports may be included.

CCTV Monitoring

  • Ensuring store safety, preventing crime, and protecting customers, employees, and the local community by monitoring store activities.

Data Combination

  • Combining data from in-store and online purchases with data from our websites and mobile apps to better understand your preferences and interests for tailored services and marketing communications.

Sharing Personal Data

  • With Affiliates: Sharing data with subsidiaries and related companies to assist in service delivery, enhance customer understanding, and personalize your experience.
  • With Partners and Service Providers (locally or internationally): Sharing data with these parties to carry out certain functions on our behalf. These companies are required to keep your data secure and not use it for marketing unless you’ve explicitly consented.

Sharing Personal Data

With Partners

We collaborate with business partners to offer products or services jointly or through programs like Shop2go, enabling you to earn points. Personal data is shared solely to support these services. For details on how partners handle your data, refer to their privacy and cookie policies.

With Service Providers

We engage selected service providers to perform specific functions, such as:

  • Technology Services: Supporting websites, mobile apps, and IT systems.
  • Data Management: Storing, combining, and analyzing data.
  • Payment Processing: Managing transactions in stores or Shop2go.
  • Marketing Services: Sending communications (email, newsletters, postal promotions).
  • Professional Services: Legal, contact center operations, and CCTV management.

Data shared with service providers is encrypted to ensure its safety.

With Other Organizations

Personal data may be shared:

  1. When legally required or for justice administration.
  2. To establish, exercise, or defend legal rights, including fraud prevention.
  3. During business restructuring, mergers, or takeovers.

Protecting Personal Data

We employ rigorous measures to safeguard your data:

  • Technical Measures: Firewalls, encryption, and secure IT systems.
  • Physical Security: Access control to buildings and files.
  • Access Limitations: Data accessible only to authorized personnel.
  • Identity Verification: Proof of identity may be requested before data disclosure.

While we strive to secure your data, note that internet-transferred data cannot be guaranteed completely secure.

Data Retention

We retain personal data only as long as necessary, considering:

  • The purpose of collection.
  • Its age and relevance.
  • Legal or regulatory requirements.
  • The need for protection (yours or ours).

Marketing and Market Research

Marketing Communications

  • We send marketing materials (via email, SMS, etc.) only with your consent.
  • Preferences can be updated anytime through account settings, phone, or the unsubscribe link in emails.
  • Updates may take time to reflect across systems.

Market Research

  • You may be invited to share your views to improve our services. Participation is always optional.

Cookies

What Are Cookies?

Cookies are small text files that identify your device during website or app use. They may track:

  • Session duration.
  • Interaction with content over time.

How We Use Cookies

  1. Enhance Website/App Functionality
    • Remember preferences (e.g., shopping cart contents).
    • Personalize user experience.
  2. Improve Performance
    • Identify errors and usage patterns.
    • Collect aggregated, anonymous data.
  3. Deliver Targeted Advertising
    • Show relevant ads on websites and social media.
    • Cookies for advertising are often placed by third-party specialists.

For cookie management and detailed settings, refer to our Cookies Section.

 

Cookies and Online Advertising

Purpose of Cookies in Advertising

  • Cookies placed by specialist service providers collect data on online behavior, including IP address, referring website, purchase history, and shopping basket contents.
  • These Cookies enable tailored advertising on our and other websites.
  • Cookies may combine browser data with other collected data, such as app usage and in-store purchases, to refine ad relevance.

Measuring Marketing Effectiveness

  • Cookies help measure the effectiveness of online ads by tracking when and how often ads are seen.
  • They also determine the success of marketing emails, tracking whether they are opened or interacted with.

Third-Party Partners

Cookies from third-party partners support:

  1. Measurement & Personalization: Analyze service use and test content to personalize experiences.
  2. Product Recommendations: Deliver personalized shopping suggestions.
  3. Online Marketing: Tailor ads on our and other websites.
  4. Social Media: Facilitate targeted marketing on platforms and enable social sharing on our sites.

Managing Cookies

Browser Settings

  • Accept, reject, or delete Cookies using your browser settings.
  • Adjust notifications for new Cookies through browser help features or visit www.allaboutcookies.org.

Disabling Cookies

  • Disabling Cookies may limit website functionality, such as adding items to a cart or signing in.
  • Manage advertising-related Cookies by opting out via listed service providers.

Mobile App Cookies

  • Mobile app Cookies use unique device identifiers for advertising.
  • Disable or reset this identifier via your device’s privacy settings.

Accessing and Correcting Your Data

  • You can access or amend your personal data via the mobile app or website

Delete Account

If member would like to terminate membership account Shop2go, you may contact us at our email at helpdesk@Shop2go.com.my to request account termination.

Contact Information

 

Policy Updates

This Privacy Policy may be updated periodically to reflect changes in data processing practices. Notices of substantive changes will be posted on our website.

Effective Date: 18 October 2024

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